Belonging

BelongingI don’t know how you see it, but when it comes to careers, I think most people are overly focused on finding, getting, and having. Sure, doing, connecting, and serving are seen as important too. But almost always as an afterthought. The logic, it seems, is that after you get and have work, you then focus on what you can do for the people you need to connect with and serve.

Yet, what if we were to turn that logic on its head?

What if we made career choices not about getting and having work that pays the best or brings the most prestige? What if we stepped outside the logic, and first considered how we could use our talents to make a difference to the community we are naturally connected to?

For example, what if you were an accountant needing work? Taking the logical approach, your first thought would probably be finding an accounting position, or maybe starting your own firm. But what if you first considered other factors?

This was a challenge faced by Patricia. An accountant in corporate finance, she felt trapped in an environment where people took work “…way to seriously.” Given her vibrant personality, this was a painful situation for her.

So, she left to found her own practice where she could have more fun in her work. The only problem? Most people don’t hire accountants to have fun. But specific people do.

So, in her marketing, Patricia focused on entrepreneurial women who left corporate jobs to start their own businesses so they could have more satisfying work – and fun! It made her the perfect choice.

Frankly, Patricia’s success was in part good fortune, and in part her strong desire to work with people she “…could relate to.” As she built her firm, she found success in connecting to a community with shared experiences, beliefs, and aspirations. It made all the difference.

I see this as belonging to a brand community or tribe. That is, the people who are most predisposed to connect with you because they see you “get it.” More and more, I believe career and business success will require this kind of connection.

# # #

What do you think? I’d love to know. Just leave a comment.

Leave a Reply

Your email address will not be published. Required fields are marked *