Beyond Personal Brand: Why You Need To Pursue Originality

iStock_000067954529_XXXLargeThese days, it’s almost a sacrilege not to have a personal brand. After all, if you want to be successful, you need to stand out! Yet, if you think about it, making sure you have a personal brand could be just one more conformist thing you do in pursuit of success.

The Content of Your Character

Still, as a personal brand strategist, I can tell you that the process of personal branding can bring amazing personal clarity and confidence. Not only is that an asset in your career, but also in your life generally. So, from my vantage point, there is a huge benefit in doing the deep work of uncovering the story, attributes, strengths, beliefs, and external perceptions that make you who you are.

Yet, I continue to believe personal branding – at least as most people approach it—needs to be re-imagined. It’s a conclusion, I came to after being inspired by Harvard Business School professor, Youngme Moon, in her remarkable book Different: Escaping the Competitive Herd. And based on her analysis, I’ve offered several ideas for developing a truly differentiated personal brand grounded in who you are and what you bring to the people you serve. As I see it, while professional competence matters, the essence of your personal brand is found primarily in the content of your character.

Being Different. Doing Different.

Essentially, though, establishing a personal brand is an activity in being. Clearly conveying who you are helps you build relationships inside of the community you serve. The more your qualities resonate with your audiences, the more likely they’ll want to work with you. Fundamentally, however, your core service may actually be the same as what’s provided by other people in your industry. For example, even as an accountant who’s closely aligned with small business owners who, like you, see themselves as corporate refugees seeking more freedom and fun in their work life, you are still delivering accounting services.

In many respects, personal branding, for many people, has meant delivering commodity services inside of a uniquely personalized package. Actually, it’s a model that has proven stable and sustainable over time. Provided your client base remains fairly stable, and happy with how you work with them, they’ll likely remain loyal well into the future. Unfortunately, things change. People change. Tools change. So, to stick with the accountant example, clients may buy and learn the latest Quick Books and Turbo Tax versions, and soon have less need for what you once provided.

Let’s face it. Whatever your personal attributes, your reputation is grounded in the outputs you produce. In a stable world, your biggest risk is the other people who package the same outputs in an attractive set of personal attributes.

But we don’t live in a stable world.

Pursuing Originality

Saying we live in an age of disruption seems almost cliché. Sure we all know that there are people out there who aim to become successful by uberizing their industry. Yet, for most of us, that’s not a realistic aim. More likely, to the extent we crave change at all, it’s probably about reinventing our careers. And the degree to which we seek out personal transformation is usually related to the extent of dissatisfaction we feel.

Yet, I’d argue that even those of us who are reasonably satisfied in our careers and lives are at risk of being blindsided by change if we don’t actively embrace it. But how do we actively pursue constructive and meaningful change?

In his remarkable new book, Originals: How Non-Conformists Move the World, Adam Grant examines what drives originality and what it takes to develop, voice, and champion new ideas. It’s an amazing and well-researched book rich in storytelling and surprising insights. While Grant provides a complete and detailed treatment of what it takes to produce creative and original ideas, here are six ways to get started on making changes in your work and life:

Question the default. Don’t take the status quo for granted. Consider why it exists in the first place, and how it can be changed or improved.

Young beautiful business lady is thinking about new business ideas. Business icons and a rocket are drawn on the concrete wall.

Generate more ideas. Studies have found that masters, such as great composers and artists, produce a great volume of work, with their best work being only a small part of what they create. You boost your originality when you increase your output.

Immerse yourself in a new domain. Expand your frame of reference by diversifying your experience with creative activities such as photography, learning about new cultures, or even by starting a new job or project.

Procrastinate strategically. Take breaks from creating or brainstorming so that your ideas have time to incubate.

Seek feedback from peers. Because you may be too emotionally invested in your idea, it’s hard to see its viability. Your peers, however, often have the objectivity to give you valuable assessments.

Balance your risks. When you’re going to take a risk in one part of you life, offset it by being extra cautious in other areas of living.

Ultimately, you may choose to continue conforming to the standards that brought you success in the first place. Or you could engage in a kind of “creative destruction” that can shift work and life advantages in your favor. In deciding, consider the words of George Bernard Shaw:

“The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.”

What do you think?

Forget Goals: Create A Story You Can Live Into

“A good traveller has no fixed plans, and is not intent on arriving.” ~ Lao Tzu

DSC01756Not sure about you, but I’m not a big fan of goals. There. I said it. And I’ve said it before.

Truth is, I’m more of a “journey not the destination” kind of person. It doesn’t mean I don’t want to get to Rome, but I know that many roads will get me there. Besides, I think it’s kind of boring to lock into a pre-determined route proceed full speed ahead. That could mean missing so much of what the journey has to offer!

If you’ve ever seen a road trip movie – and who hasn’t? – you know the real adventure is in the unanticipated problems that arise along the way. I think it’s the same with life. It’s an adventure with new challenges; and if you pay attention, new opportunities!

Realize Goals Are Limiting

Over the course of my life, I’ve set plenty of goals, and then proceeded to not enjoy reaching them. Why? Like Leo Babauta, as he described in his wonderful blog post, I found the process of setting, implementing, and tracking goals to be frustrating. And frankly, I’m not keen on living a project-managed life.

Even before seeing Leo’s post, I had already adopted the view that goals keep us so future focused that they diminish our ability to live in the current moment. Put another way, I began to discern that striving for a future that is better and happier than today, is a kind of trap. In fact, according to Peter Bregman, there is good evidence of harm caused when goals lead to unintended consequences. Better, he says, is to translate goal areas of focus; that is, focus on activities you want to spend your time on.

Makes sense to me.

Yet, even better is to take the more open-ended approach proposed by Stephen Shapiro in his book Goal-Free Living: How to Have the Life You Want NOW! In it, he provides eight secrets for living goal free, including using a compass versus a map, trusting you’re never lost, remaining open to opportunities, and seeking out adventure.

Totally works for me.

Make Your Plans Expansive

Given how I feel about goals, I found myself amazed that I enjoyed getting and reading an early copy of Living Forward: A Proven Plan to Stop Drifting and Get the Life You Want by Michael Hyatt and Daniel Harkavy. Essentially, the authors lay out a framework for a designed life leading to specific ends, and a known path for getting there. So, here, in what can only seem like a direct challenge to my way of thinking, is a book promoting a planned life!

Yet, having worked with mid-career professionals and executives on the non-financial elements of preparing for retirement, I was curious to see what these authors had to say.

Happily, I think the approach they outline is very solid, and a great start for people who want to be more intentional about living happier and more fulfilling lives – starting now! In particular, I like how they established the foundation for a meaningful life in terms of what matters most and personal legacy. I also loved the way they framed the nine basic “life accounts” in terms of being, relating, and doing. As well, I loved their four-quadrant life assessment profile based on passion and progress.

Perhaps the one thing that I had mixed feelings about was the authors’ use of a GPS metaphor. Unlike a compass, which tells you the general directions and leaves the choice of path flexible, a GPS seems too locked in to a predetermined path or some recalculated variation thereof. The risk is a GPS can be “set and forget,” thereby limiting opportunities to go off the beaten path.

Envision A Story To Live Into

One of the things that I especially loved about Living Forward, is that rather than recommending goals for each of one’s life accounts, they recommended taking an “envisioned future” approach to creating a life plan. To do this, they recommend using your imagination and fives senses to see yourself living as if what you want to achieve is already a reality.

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How? Well, here’s the magic: Use the present tense to describe what you envision; that is, say “I am” as opposed to “I want.”

For example, instead of saying “I want to be lean and strong, with vibrant health and energy,” say: “I am lean and strong, with vibrant health and energy.”

This is no small thing.

Why? Because in creating a detailed picture of a positive end-state, we give your brains a story to live into. I know it seems kind of woo woo, but research on anticipatory joy tends to support this.

As I see it, creating a story I can live into establishes a quest. And that’s much more appealing than project management.

What do you think?

Some Thoughts On Restoring Personal Vitality

IMG_8788Recently, I was sorting through some photos and was struck by the quirkiness of one in particular. It’s a photo of our cat Einstein giving me a quizzical look. For whatever reasons, this shot always provides me a little reminder to focus on what’s important in life.

Frankly, I’ve always felt as though I was doing that. But then I hit a wall, and realized I could do better. Here’s what happened:

This past June, I spent the better part of my birthday on a pre-op appointment, and a few days later had foot surgery; and that was followed by more than six weeks of recovery. I had chosen to keep my client work to a minimum, and to spend my days reading. Perhaps it was the sudden change of pace, my recent birthday, or maybe my wife’s comment about how the change would be like being retired, but this was the first time in my life I felt truly old. Not just old, actually, but in a slump.

It was not a good feeling, and sparked some reflection on what it would take to re-energize.

Learning To Let Go

I’ve long realized that everything we have in life has a cost. Fundamentally, we trade our time for possessions, experiences, learning, and even relationships. Mostly, this is a good thing. After all, most of us truly do enjoy what comes into our lives, most especially our relationships.

Yet, there does seem to be an outside limit on satisfaction; and a time to let go. [Tweet this]

But letting go is hard, at least for me. So, I was fortunate to discover, read, and start applying the principles Marie Kondo presents in her excellent The Life-Changing Magic of Tidying Up. What amazed me was how her simple standard of joy could be so powerful. Specifically, Kondo advises that in tidying up, you hold each item you own and ask if it sparks joy. If not, thank it for it’s service and let it go!

Seems to me like a great standard for deciding what to keep in life: If there is no joy in it, let it go! [Tweet this]

Yes! Of Course There’s More

Frankly, in itself, seeking joy is not a sufficient basis for satisfaction in life. In fact, if we only strive to be happy, we’re bound to be disappointed. As Tom Rath points out in his excellent Are You Fully Charged? pursuing happiness is shortsighted. Rather, happiness is a by-product of pursuing meaning, especially in activities that make a difference for others.

Yet, as I’ve advised clients it takes work. As Rath puts it:

“Meaning does not happen to you — you create it. One of the most important elements of building a great career and life is attaching what you do each day to a broader mission. Until you understand how your efforts contribute to the world, you are simply going through the motions each day.”

While creating meaning sets the broader context for an energized life, your personal vitality also benefits from your daily practices. While these can differ from person to person, here, based on Rath’s work as well as other resources, are five ideas that you may find beneficial:

Harness the Power of Intrinsic Motivation. When we think of motivation, most of us tend to tie it to external outcomes, like earning a paycheck. Yet, we’re also motivated by internal factors, and do things because we want to do them. While both forms of motivation work, it turns out that intrinsic motivation is much more powerful, a fact well documented by Dan Pink in his fascinating book Drive: The Surprising Truth About What Motivates Us. In applying this to your personal vitality, start to focus more energy on the things you want to do – both at work and in other parts of your life.

Take Control of Your Health and Well-Being. Controlling your health and well-being may seem like it involves too much work, change, and discomfort. And confusion! Frankly, we’re exposed to so much conflicting health information it’s hard to know where to start! Yet, according to Rath, it all comes down to some basic management of how we eat, move, and sleep. If you like, you can find detailed information in his Eat Move Sleep: How Small Choices Lead to Big Changes. You can make a project out if it, and it would be worthwhile. In the meantime, I found using a fitness tracker not only provides data to show how you’re doing but can also fuel your motivation to do better.

Cultivate Friendships. Most of us realize that relationships are important to business and career success. So, we network. Yet, nurturing friendships is even more important to living a satisfying and successful life. After all, friendships have health as well as social benefits. On some level, we all need to find belonging and are better off when we do. Investing time in creating friendships, both in person and online, can have a big positive impact on your personal vitality.

Focus On the Before and After of Experiences. It’s not possessions but life experiences that support a happier life. No doubt you’ve heard that, as it’s an idea that’s been around since the ancient times! Yet, recent research on spending habits indicates that purchasing experiences, especially with other people, enhances well-being. What’s more, it turns out that more than the experience itself, anticipation and memory make a greater contribution to overall well-being. So, make sure to enjoy planning and remembering as well as the doing!

Be Ready to Respond to Stress and Hardship. No doubt about it, no matter how well things may be going, we all face occasional hardships. The trick is to realize that you already have or can develop resilience skills. In fact, if you’re already managing your personal vitality, you’re well on your way. Still, helpful resources are not hard to find.

12 Thoughts On How To Stand Out

HiResRecently, I was approached by a colleague on LinkedIn who asked if I had any specific “do and don’t” personal branding advice for the UK College grads he works with. My first impulse was to refer him to several of the past posts I’ve written, and invite him to share those.

Yet, it occurred to me he was providing a fresh opportunity to revisit my thinking, and share my perspectives. After all, my views and work as a “personal brand” strategist tend to be different than those of the many other people who advise on personal branding. And the key difference is this: While I value the discovery process  I use, I think it’s an error to conceive of oneself as a brand or to go down the road of creating a personal brand.

Why?

Fundamentally, a brand is a reputation, and as such is made up of the shared opinions and beliefs about you. While you can influence your reputation, you cannot create it. Rather, you earn it by virtue of what you become known for. For example, Apple founders did not set out to brand the company as innovative; they simply innovated with a commitment to great design and user friendliness.

Lesson: Determine what you’re committed to, and then pursue it. Your reputation, or brand, will emerge over time.

Start with figuring out who you are, including your own unique set of attributes, beliefs, talents, story, and purpose. Then determine how to show up for the people you aim to serve. Put another way, to stand out in a way that matters, you need to develop your credibility and visibility.

Here, then, are two sets of ideas for establishing credibility and for achieving visibility. In each set, there is some overlap, and the ideas are presented in no particular order. In fact, the process is not so much linear as it is recursive. Still, it generally makes sense to start with becoming credible, and then move on to becoming visible.

Credibility: Being Who You Are

Be Clear About What You Stand For. Your actions and words are what define you in the eyes of others. How you behave is influenced by your own deeply held values and beliefs. Unfortunately, we aren’t always directly in touch with what those are. Without critical self-examination, you risk getting caught up in the beliefs and behaviors of others. Yet, true power over your destiny is rooted in personal clarity. Let’s face it, the ancient Greeks admonished “Know Thyself” for a reason.

Question Everything You Know. Whether you’re a recent college grad or not, you’re likely to have a head full of knowledge that will include what other people think you should know and believe. The problem is, some of those ideas could be wrong. Wrong in the most general sense of verifiable accuracy, or wrong as guidelines for living your life. So, challenge what you think you know, and keep only the ideas that resonate for you. After all, the hallmark of a great education is defined not by how much you know but by the questions you ask.

Calibrate Your Moral Compass. Living in a society generally requires knowing what’s right and wrong, and acting accordingly. Unfortunately, today, we seem to live with considerable moral flexibility. So, right and wrong seem to be moving targets. But by defining your personal code of conduct, they don’t have to be. A good start is to think in terms of personal morality (what’s right and wrong for you) and interpersonal morality (what’s right and wrong between people), and then set your compass accordingly. Just make sure that the values that populate your compass have clear definitions that guide your behavior.

Determine Your Current Reputation. As already noted, your reputation is made up of the shared opinions and beliefs about you. It is held in the hearts and minds of others, and very likely has both positive and negative elements. You probably already have some idea of how you’re seen, but it’s worth getting some fresh feedback. Simply paying closer attention helps, but you can get deeper and richer feedback by asking for it, either directly or by using a formal 360 instrument.

Identify Your Talents. HiResLike most people, you’re really good at some things, but not so good at others. Generally, what you do well is what allows you to produce results that will be valued by others. Typically, the more value you produce, the more successful you become, both at work and in other parts of your life. So, take some time to identify your talents and how you can put them in service of others. To this end, it helps to analyze your accomplishments in terms of the challenge you faced, the actions you took, the results you achieved, and how that made you feel. You may also want to take a StrengthsFinder assessment to identify innate themes for you.

Uncover Your Story. Frankly, there is nothing that sets you apart from others as much as your story. Even if you have beliefs, interests, and abilities in common with others, chances are you arrived at them by a different path. It’s worth tracing that path. You life is continuous ebb and flow that includes failures and turning points as well as triumphs and achievements. What’s more, by uncovering your story, you can identify the themes that give you a sense of purpose and direction. Knowing and being ready to share your story will help you truly stand out.

Visibility: Showing Up

Figure Out For Whom You Need To Show Up. Generally, the main people you need to show up for are the people who benefit from the value you provide. Most often this will be employers and clients, but can also include other organizations or groups who seek our service. Yet, beyond these is an array of people who matter to your success, including other members of your profession and various project partners. Taken together they may be referred to as your community of practice, brand community, or simply community. So, make sure to identify who they are.

Cultivate Relationships Within Your Community. Spending time with people, at work and in other settings, implies you have a relationship. Yet, your goal needs to be developing the kind of depth that makes those relationships professionally, and even personally, meaningful. While you won’t necessarily have deep relationships with everyone in your community, it is the foundation of your professional network. So, take time to connect both broadly and deeply, both in personal and via social media.

Get To Know the Interests and Concerns of Others. Ultimately, your goal in showing up is to become a relevant resource to your community. Yet, to achieve that, you need to know and what their interests and needs are, so you’ll be able to address those. The best way gain that perspective is to listen. Listen during real time conversations, and listen on social media. As well, newsletters and other professional publications can deepen your understanding.

Establish Your Professional Presence. HiResAs you gain a firm grasp on who you are, whom you serve, and what makes you relevant, you need to build your presence both online and in person. This means creating a personal communication set that includes your bio/profile, photos, video, and other media that help your community get to know you online, and especially on a professional platform like LinkedIn. It also means pursuing activities, such as volunteering, speaking, or meetups, where you can bring your professional presence to life by engaging others “live” and in person.

Share Valuable Content. Increasingly, standing out requires sharing your perspectives on matters of interest to your community. While blogging has been, and continues to be, a primary vehicle of many people, it’s not the only approach. Today, commenting on and sharing relevant content, has increasingly become a preferred strategy for gaining visibility. While there are many sources of great content, you can also benefit by finding and sharing the content created by leaders in your community of practice. Not only does this enhance your value, but can also help you develop relationships with those thought leaders.

Don’t Hesitate to Shake Up the Status Quo. Within your community, you’ll usually have one or more group memberships. Part of what establishes your belonging is a set of shared values, views, and beliefs. Mostly, this is fine; however, too much deference to a group eventually blocks your ability to differentiate yourself in terms of your views and approaches. To stand out, you need to express your contrarian positions when they arise. Sure, you expose yourself to challenge and maybe some ridicule. Yet, to the extent that the positions you take provide value to others, you can earn the kind of resect that enhances your reputation.

Why Seeing For Yourself Is Key To Your Success

iStock_000059073016LargeHave you ever asked yourself why there are so many food shots on Instagram? How about selfies? Why do people use LinkedIn? Or Facebook? And why are some people proud they don’t use social media at all?

But questions aren’t limited to social media.

Why do so many introverts believe they’re restricted in their social contact? What makes some people build and promote a personal brand? How come others think self-promotion is narcissistic? What drives people to identify with particular political parties? What keeps others independent?

We could go on. Or we could just say different strokes for different folks.

Yet, I think there’s something more fundamental that we need to consider if we truly want to have meaningful and fulfilling lives. Lives in which we’re able to entertain challenging ideas, see with our own eyes, and act in ways that allow us to make a difference. In other words, we need to pay attention if we want to avoid drifting through life only to end up with regrets. [Tweet this]

Culture: Powerful and Pervasive

While it’s not something we generally notice, the cultural contexts we operate in shape our beliefs, choices, relationships, and the overall quality of our careers and lives. As well, culture drives the direction of technology, economics, organizations, entertainment, politics, and other influences in our lives. We’re immersed it, but don’t generally recognize it.

In short, we can be as blind to culture as fish are to water. [Tweet this]

Yet, cultural blindness can be dangerous. It’s especially risky if it traps us in a self-absorbed belief system that leaves little room for critical thinking about the world around us. Put differently, that blindness can contribute to a sense of rightness that leads to a delusional arrogance. A point made by David Foster Wallace in his 2005 commencement speech at Kenyon College:

“Here is just one example of the total wrongness of something I tend to be automatically sure of: everything in my own immediate experience supports my deep belief that I am the absolute center of the universe; the realest, most vivid and important person in existence.”

He goes on to say:

“Think about it: there is no experience you have had that you are not the absolute center of. The world as you experience it is there in front of you or behind you, to the left or right of you, on your TV or your monitor. And so on. Other people’s thoughts and feelings have to be communicated to you somehow, but your own are so immediate, urgent, real.”

I would add to this your social circles. Because what you believe is heavily influenced by the beliefs of those you identify with. To some extent, this is a good thing, since shared interests and beliefs provide the social glue of relationships. Yet, at some point, there’s a risk of subscribing, without testing, to the ideas of the people you most like and most emulate. Without critical thinking, you put on a pair of cultural lenses that can keep you from seeing clearly. [Tweet this]

Believe Your Own Lying Eyes

When you do think and act according to your own values and talents, you’re most likely to achieve perspectives or model behaviors that can benefit others. In fact, most of us are comfortable sharing our original thinking and actions, especially if we believe others will accept what we have to offer. And our creativity often enriches our relationships.

Yet, we also tend to develop a sense of social taboos on specific kinds of speech and behaviors. There are many instances where you just know that having a different opinion or taking a different course of action puts you at odds with others. Wanting to be liked, as most of us do, can lead to fear of stepping outside the norm. So, we simply keep our mouth shut or curb our behavior.

Fear becomes even more intense when we face situations, ideas, or issues that may be emotionally charged. For example:

  • Becoming uncomfortable leaving the office on time when others put in extra hours of face time.
  • Saying we favor a particular candidate when we fear stating our reservations.
  • Conforming to standards of political correctness no matter how contrived they seem.
  • Accepting analysis from people who make claims to moral authority or truth, even as we force ourselves to ignore the inconsistencies in their arguments.

We have likely witnessed the discomfort people are subjected to when others act to shut them down. And so, we may decide that, in the long run, it’s better to go along to get along. Besides, who wants to go up against the delusional arrogance of others? [Tweet this]

Left unchecked, we can come to internalize a set of restraints that may have us questioning ourselves when we see through pretense. So, we come to admire the emperor’s new clothes. When we don’t, we develop a free-floating anxiety, and the feeling we’ve been betrayed by our own cheating heart. Worse, we may surrender to the harsh internal censor who asks, “Who are you gonna believe? Me or your own lying eyes?”

Eventually, failure to see and think for yourself can become your default setting. So, stop it! [Tweet this]

Freedom To Make A Difference

Okay, stopping it can be hard to do. Really hard. After all, it’s how the real world operates. Or so you think. As Wallace pointed out:

“…the so-called real world will not discourage you from operating on your default settings, because the so-called real world of men and money and power hums merrily along in a pool of fear and anger and frustration and craving and worship of self.”

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The problem, of course, is you remain trapped. You give up your freedom. You give up the capacity to make a difference. You sacrifice meaning, fulfillment, and true happiness. You eventually sleepwalk through life without being fully charged.

Better, Wallace says, is to pay attention:

“The really important kind of freedom involves attention and awareness and discipline, and being able truly to care about other people and to sacrifice for them over and over in myriad petty, unsexy ways every day.”

In other words, meaning, fulfillment, and your ultimate happiness and success are grounded in clarity of purpose and service. But you need to see that for yourself.

Why You Could Be Wrong To Hate Facebook

iStock_000035142008_MediumAbout three months ago, a friend of mine commented on social media that she was scaling back her activity, allowing her some refreshing anonymity. Because we’re friends, I know the life events driving her choice. Yet, it also occurred to me that we wouldn’t be friends today, if it weren’t for social media.

Of course, while meeting new people and developing meaningful relationships is still possible, social media has changed.

Based on a recent eulogy of twitter, as well as from personal experience, it seems we’ve left Twitterville behind. It sure seems that social media is different, and it’s future ain’t what it used to be. [Tweet this] Certainly, my friend continues to maintain presence on the social media platforms she’s been on, even if she’s scaling back her participation. Yet, there are whole groups of people who do choose to opt out of various social media platforms – especially Facebook!

 No Names Required

Let’s face it. Lots of people hate Facebook. [Tweet this] Not only is Facebook merely hated, but there has emerged an alternative social media platform that seems to hold itself morally superior. That platform is Ello. Actually, I base my sense of the founders’ lofty sense of self-worth on their manifesto which, among other views, states:

“Your social network is owned by advertisers. Every post you share, every friend you make, and every link you follow is tracked, recorded, and converted into data. Advertisers buy your data so they can show you more ads. You are the product that’s bought and sold. We believe a social network can be a tool for empowerment. Not a tool to deceive, coerce, and manipulate — but a place to connect, create, and celebrate life.”

I told you it’s lofty. It’s also idealistic. But it makes Ello seem detached from reality. [Tweet this]

So much of what Ello rejects about Facebook are the kinds of social hooks that help people identify common views, interests, and activities. And no matter what your feeling on the ads and commercial elements on Facebook, we actually get to know about people by seeing what pages they like, the content they share, videos they watch, the products they buy, and more. Which I think is a lot like how we get to know people in “real life.”

Nor do I think Ello’s position on privacy is based in reality. After all, if you have a credit card, have banking and investment accounts, fly on airlines, shop online, or join loyalty programs, the data you generate is already being sold. What’s more, you don’t need to be on Facebook to get ads displayed to you. [Tweet this] They already show up in your e-mail inbox. So, it seems to me you face a challenge to stop it all; that is, unless you want to go off the grid.

I’ve tried Ello, and am not particularly thrilled. Valuing simplicity, Ello presents a very clean (if poorly designed) environment. Perhaps too clean. Unlike Facebook, Ello makes no suggestions. Since it doesn’t track my activity, it doesn’t know me. Nor does it know anyone else. In this sense, Facebook is like that friend who introduces you to new people. Ello is a disinterested bystander. [Tweet this]

Perhaps, though, the biggest objection I have is Ello’s no name policy. Specifically:

“You have the right to be anyone you want. You’re safest when you control what you disclose on a social network. You should not be required to give your real name, age, sex, race, marital status, sexual orientation, religion, education, home address, or any other personal information which could be sold to third parties.”

While there are some people for whom this may make sense, it makes it really hard to build relationships with others. After all, if I don’t get to know who you really are, how can I trust you? If I don’t trust you, how can I feel comfortable sharing with you information about myself? [Tweet this]

A World That Doesn’t Exist

I don’t want to imply that every one who gets fed up with Facebook skips over to Ello. Some simply chose to delete their accounts. In fact, the author of a LinkedIn post I just read, as well as many of the commenters, have simply deleted their Facebook accounts. Why? Well, in the case of the author: “I’m tired of wasting my time and energy interacting with a world that doesn’t exist.”

He goes on to explain that his decision was based on a recognition that Facebook had become an addiction for him, saying he found himself checking it constantly. Worse, he says:

“Facebook gave the illusion of engaging with others. Of course it allowed me to engage with a vast audience comprised mostly of people I never see and don’t care all that much about.”

He’s okay with LinkedIn, though, where he has 500+ connections. Of course, it made me wonder about the actual existence of his LinkedIn world. Yet to be fair, based on the balance of his post, my impression is that he’s more oriented to publishing his ideas than he is to building relationships. I’m actually okay with that.

Real People, Real Lives

What I’m not okay with, though, is the dismissal of Facebook as a “world that doesn’t exist.” [Tweet this]

Whatever you may feel about Facebook – or LinkedIn, or Twitter, or Instagram – it’s populated with real people who lead real lives. FriendsPeople who have challenges and aspirations, just like you do. If you don’t care about them, it’s really your issue. It doesn’t make them less real. Yet, if you regard them as real people and take an interest in them, you may find that you can make real friends in a digital world.

Still, if you find that Facebook – or any other platform – doesn’t bring you joy, break it off. But you may also need to acknowledge this: “It’s not you, it’s me.” Because it usually is.

Are You Avoiding the “Dark Side” of Personal Branding?

Dark Side of BrandingThese days, many people believe that if you want to achieve success, you really need to have a personal brand. While only an emerging idea with Tom Peters’ 1997 article, “The Brand Called You,” personal branding has taken on considerable momentum. In his seminal article, Peters asserted: “Starting today you are a brand.”

Yet, initially, many people misunderstood personal branding. Still, it clearly held appeal for some, prompting them to consider the distinctive value they deliver, opening the door to the possibility of becoming a free agent in an economy of free agents. With the pioneering work of early thought leaders, increasing numbers of people undertook the process of discovering and communicating their brand in terms of their unique promise of value.

Over the years, personal branding has become more mainstream. Today, consultants and coaches practicing in a wide variety of specialties, including resume writers, image consultants, and social media advisors, offer advice on how to create a personal brand. In fact, if you google “creating your brand,” you can tap into an abundance of advice of varying degrees of quality and usefulness.

What concerns me, as a long-time personal branding strategist, is the degree to which so much advice has drifted away from the disciplined process built on external feedback, introspective exercises, and the ongoing inquiry needed to grow and develop. Today, the emphasis is on creating, building, and promoting your personal brand – and the shortcuts to get it done fast. [Tweet this]

The Big Me

While I’ve always considered the superficiality of created personal brands to be problematic, the real danger of such an effort was only recently highlighted for me, albeit indirectly, by David Brooks in his interesting new book, The Road to Character. In it, he makes a case for building character, saying:

“We live in a culture that teaches us to promote and advertise ourselves and to master the skills required for success, but that gives little encouragement to humility, sympathy, and honest self-confrontation, which are necessary for building character.”

Without a strategy for building character, he says, people can put too much emphasis on external factors at the expense of internal life – and risk seeing both fall apart. Among the factors he points to as essential to character is humility, and he sees it lacking in today’s culture:

“…we have seen a broad shift from a culture of humility to the culture of what you might call the Big Me, from a culture that encouraged people to think humbly of themselves to a culture that encouraged people to see themselves as the center of the universe.”

Among the personal outcomes of living inside the Big Me culture is a “a self-satisfied moral mediocrity.” While he doesn’t say it directly, I think it also can lead to limiting exposure to people and ideas that can challenge – and maybe shatter – one’s worldview. Yet, people typically rely on others for self-validation. So, the Big Me culture generates a kind of herd mentality that gets continually reinforced. [Tweet This] And that can lead to groupthink, where dissenting viewpoints are actively suppressed, or where people isolate themselves from outside influences in safety zones akin to safe spaces or hugboxes.

But let’s face it. Creating a brand without first uncovering and challenging Big Me cultural beliefs is dangerous. Why? Because it creates a new conformity that constrains differentiation. Worse, it also limits personal growth. And people who don’t grow, and brands that don’t evolve, become stagnant and irrelevant. [Tweet This]

Something You Earn

Frankly, the Brooks piece opened my eyes to the potential dark side of personal branding. Still, I’m not the first to take a critical look at branding generally, and personal branding in particular. Yet, being a certified personal branding strategist does, I believe, afford me a unique perspective. One that I hope can save you from creating a brand that serves only as an exercise in superficial self-promotion.

Remember: A personal brand is a reputation. It’s something you earn through your consistent service to others. [Tweet This]

Sure, you can raise your visibility on social media. And what you show and how you behave will influence how people see you. Yet, the kind of reputation that will stand as “your brand” is determined first and foremost by your ability to truly serve your community. In turn, that can be influenced by how well you do what you do, what you’ve accomplished, actions taken to correct your faults, your record of meeting challenges, and your success in overcoming adversity.

Sure that’s a lot to think about. Yet, if you construct a brand without taking a long hard look at yourself, you may hurt yourself in the long run. [Tweet This]

An Ongoing Process

At the core of the process is the pursuit of personal clarity – which is the true basis for your success. Think about it. If you have a grasp of the attributes, strengths, beliefs, and life transitions that make you who you are, you don’t have to worry about conforming to an image you created. Different, leader, best, unique and discrimination conceptYou simply get to be you — and that’s a big difference!

Being you is not static, though. As your circumstances change, you need to adjust how you approach things. That means always “living in the inquiry.” That is, always examining your beliefs in light of new ideas, spotting potential weaknesses that point to personal growth needs, and even ongoing nurturing of relationships that will keep you relevant and successful in serving your community.

The self-examination that comes from living in the inquiry takes discipline and even humility. [Tweet This] Yet, by committing to this long-term process, you can avoid slipping into the comfortable limits of your own safe space. You can more effectively respond to what life throws at you. Best of all, you get to take true ownership of your destiny in all parts of your life – from the way to run your career, to the various activities you engage in, to the relationships you develop and value.

Tell Me, Who Are You?

iStock_000023596130Large“I woke up in a Soho doorway / A policeman knew my name…” ~ Pete Townshend ♫♬♪

If asked to give a clear statement of who you are, what would you say? Like most people, chances are what you say will depend on the circumstances. In a job interview, you’d draw on one set of details. On a date, you’ll choose others. No surprise, really. After all, we are complex beings with various abilities, beliefs, interests, values, passions, experiences, and more!

Chances are you have, and convey, various stories that express who you are. But it’s unlikely you consider yourself to be fictional. [Tweet this]

Yet, as a commenter on one of my LinkedIn posts, pointed out, Professor Bruce Hood, author of The Self Illusion: How the Social Brain Creates Identity, argues that the self is essentially a fiction we create. Based on this, she asked, “…how do we be true to a self that’s fictional?”

She has a point.

Nonetheless, as a practical matter, I’d guess you don’t ordinarily think of your illusory self. Rather, like most people, you engage life with a sense of the essential being that separates you from others. When you think of being true to yourself, you typically mean staying aligned with your view of your unique character. [Tweet this]

Yet, based on my work on “personal brand,” I see story as critical to identity, and have long agreed with Jonathan Gottschall, author of The Storytelling Animal, who says, “This story that I tell about myself is only based on a true story. I am in large part a figment of my own yearning imagination.”

While I believe that we can uncover, and be true to, a core sense of self, I do know that story does permeate our being.

We Live In Story

Any time you relate a personal experience, you’re telling a part of your story. [Tweet this] And even if not crafted with the skill of an expert storyteller, your story gives the listener a window into your life and a glimpse of who you are. And when those views reveal shared experiences, they foster a bond or emotional connection.

For most of us, this process is so natural as to be nearly imperceptible. We experience the benefits of stories without a whole lot of thought about the nature of story, and why stories are so deeply woven into our every day experience. In fact, the science of storytelling tells us that we are “hard-wired” for stories. So much so that they have emotional and cognitive effects that shape our beliefs and our choices.

Stories You Tell Yourself

Stories are as powerful as they are pervasive. On some level, I think virtually everyone believes this. Yet, if I were to say, “Your story is powerful,” you, like most people, might become a bit self-conscious and tend to downplay that power. But you shouldn’t.

In a compelling blog post, Seth Godin discusses the power of narrative to keep our lives consistent and predictable. He points out that making a life change that could lead to more effectiveness and success is often so risky that most people will choose to double down on their current story. In his words:

“If you went to bed as a loyal company man or an impatient entrepreneur or as the put-upon retiree or the lady who lunches, chances are you wake up that way as well. Which is certainly safe and easy and consistent and non-confusing. But is it helping?”

He goes on to say:

“The truth though, is that doing what you’ve been doing is going to get you what you’ve been getting. If the narrative is getting in the way, if the archetypes you’ve been modeling and the worldview you’ve been nursing no longer match the culture, the economy or your goals, something’s got to give.”

Put differently, your stories can fuel your success. [Tweet this]

Controlling Your Narrative

While Godin’s intent is to challenge you to change for the better, his view may seem stern. Yet, as the craft of screenwriting suggests, a narrative – any narrative – is driven by selecting, interpreting, and arranging events to lead to a specific conclusion.  Of course, not all narratives drive frustration. The stories that successful people tell themselves support behaviors that make them effective. Sometimes, following a narrative can be intuitive, and seemingly without effort. Yet, for most of us, navigating on autopilot is a choice we can ill afford. [Tweet this]

Today, in our social media driven conversational world, people seek to connect, partner, and do business with people who “get it” and therefore “get them.” And the way they determine this is via the life/career story others convey! So, controlling our narrative has become critical. It’s a process that requires both external feedback and introspection. As creative writing instructor Robert McKee points out, “Self Knowledge is key – life plus deep reflection on our reactions to life. [Italics his].”

Hey! It’s Neuroscience!

As Lisa Cron documents, in Wired for Story, there is solid brain science behind storytelling. While her book is aimed primarily at writers, it actually makes a great case for uncovering and telling your story.

Of course, referencing neuroscience brings us back to Bruce Hood, who in a Wired interview, says, we are “…a complex system of evolved functions.” I agree. Yet, he also makes points that seem to me to support a stable identity over time. He says,

Our consciousness of the self in the here and now is the “I” and most of the time, we experience this as being an integrated and coherent individual – a bit like the character in the story. The self which we tell others about, is autobiographical or the “me” which again is a coherent account of who we think we are based on past experiences, current events and aspirations for the future.

Ultimately, we are who we tell ourselves we are. And it’s fair to say our sense of identity arises in story. [Tweet this]

Embracing Possibility: Why Glamour Fuels Your Vision for Success

BeatsI don’t know about you, but I’ve always been a big fan of top brands. Part of the reason is that I’ve found that the premium you pay is often worth it. But I’m also cautious.  So, as I’m now in the market for Bluetooth headphones, I’ve been reading and watching a lot of reviews. Among the models I’ve been looking at is Beats By Dre Wireless Headphones. Interestingly, in his review Kevin Nether said some things that struck me as compelling, and set me thinking about the power for branding – especially what makes for our emotional connection to brands we love.

Specifically, he noted that after being introduced by Dr. Dre, Beats headphones gained visibility via Hip Hop producers and celebrities as well as product placement. He went on to explain that over time, these headphones have become more of a fashion statement, “rather than a premium audio set up.”  While making the point that the product doesn’t skimp, he says,  “You end up paying more because it has a Beats logo on it, point blank, period.” [Tweet this]

And as you may already know, countless people do!

Branding and Glamour

Up to now, I’ve taken emotional connection to brands for granted, and not looked any deeper. Yet, in recently reading Virginia Postrel’s The Power of Glamour, I’m getting a deeper appreciation of the emotional connection we have to our favorite brands. Fundamentally, the attraction starts with the glamour conveyed by the brand. That is, with its power to tap our longings, even if only barely formed, it gives them an object of focus. It is pleasurable, even if only for a few moments.  Glamour can make an object attractive. Yet, glamour is double edged.  [Tweet this] As Postrel says:

“Glamour is an illusion and, according to its critics, a dangerous snare. But because it recognizes and concentrates real desires, the mirage can also prove a valuable, life-enhancing inspiration. Glamour, we can now say, is … an illusion “known to be false but felt to be true.” It focuses inchoate desires and embodies them in the image or idea of a person, a setting, an artifact, or occasionally a concept. By inviting projection and making the ideal feel attainable, the glamorous image intensifies longing and, in some cases, moves the audience to action.”

If you think about it, what’s attracted you to particular brands goes beyond packaging and promotion. Rather, what makes a brand attractive is it’s promise of transformation. [Tweet this]

That transformation is very likely multifaceted, but also includes how the product bolsters your social status and sense of identity. As Nether points out in his Beats review, “…let me tell you, people comment, ask to listen, and even give me awkward fist pumps because I’m wearing Beats. It seems like there is a silent camaraderie when purchasing Beats headphones, with other owners and people who just envy you.”

While quality and the underlying performance of a brand matter, loyalty is more about the added benefits the brand provides. And perhaps one of the most powerful benefits is the sense of exclusivity that comes from being an insider. In fact, the glamour of a brand also taps a desire for fellowship and belonging. [Tweet this] It’s not that people merely envy you, it’s that they see a bond of shared community. You can see this in operation in a widely diverse array of brand communities – from Apple Stores to Harley Owners Groups!

Beyond the Unimagined Life

As you’ve no doubt heard, Greek philosopher Socrates once said the unexamined life is not worth living.  Yet, have you ever stopped to consider the value of the unimagined life? I’ll bet you haven’t. Because, as a human being, you regularly tap into a powerful engine of imagination. It’s called story.

Stories, both other people’s and the one’s we tell ourselves, are key to our survival. We’re wired for story. We live in story. Stories teach us, entertain us, and inspire us. They show us what we can do in life, and often move us to action. In this way, story can drive transformation. And so can glamour. [Tweet this]

Catwalk Ready

As with story, the essential elements of glamour are a promise of escape and transformation, grace, and mystery. Each, in its own way, serves the illusion that is glamour but also it’s appeal. Interestingly, glamour is meant to hide the details, to keep us at a distance. It is the runway show, not the tailoring. Yet, it is this very distance that supports an ideal extension of self. Glamour fires our imagination, and creates a possibility we can live into. [Tweet this]

It’s a Vision Thing

Let’s face it. While you respond to it, glamour is just not something you ordinarily think about. And when you do, you may tend to think of it as a fantasy, or even trivial. After all, because glamour is an illusion, it’s dream like. And yet, what is a vision if not an expression of a longing for a better world? On some level, it seems fair to say that glamour and vision are two sides of one of the same coin. Each enables a broad-brush promise of future fulfillment, leaving us to work out the details for ourselves. As Postrel concludes:

“… the American Dream is an exercise in glamour and, however illusory the dream may sometimes be, the country is better off for the inspiration. When used as a guide rather than as an impossibly perfect goal in itself, glamour can point its audience toward a better, more satisfying life…”

If you haven’t noticed the longings that glamour stirs in you, it may be time you did.

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How does glamour enrich your life? What are the possibilities you are living in to? Just leave a comment. I’d love to know.

Why Taking On Hard Challenges Matters To Your Success

Set A Bold VisionFrankly, I’m not a history buff. So, anniversaries of historic events often get by me unnoticed. Yet, I did notice that this July marks 45 years since Apollo 11’s historic mission to the moon. It made me recall watching the television broadcast totally mesmerized!

Yet, on some level, I think what marks this achievement as one of the most significant in history, is less about what happened in 1969, but what happened seven years earlier. That is, President John F. Kennedy’s “moon speech,” delivered in an address at Rice University, September 12 1962.  Here’s what he said:

“… But why, some say, the moon? Why choose this as our goal? And they may well ask why climb the highest mountain? Why, 35 years ago, fly the Atlantic? Why does Rice play Texas?”

“We choose to go to the moon. We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard, because that goal will serve to organize and measure the best of our energies and skills, because that challenge is one that we are willing to accept, one we are unwilling to postpone, and one which we intend to win, and the others, too.”

When you read this speech in it’s entirety, you see JFK’s clear and specific vision for one of the greatest adventures in history.

So, why do I bring this up?

Bold Vision And Determination

Make no mistake, Kennedy’s speech also provided a clear statement of determination, and framed the necessary execution to achieve the mission. And the biggest take away, I believe, is this: We become more successful when we set a bold vision and take on and accomplish hard challenges. [Tweet this]

Sure, I realize we tend to regard the tasks we face, whether at home, at the office, or at the gym as tough. Yet, for most of us, these situations are more often like a walk in the park. Sure, uncertainty can create some anxiety. Yet, there is in most of what we do a degree of safety. After all, what’s the worse that can happen?

So, let me ask you, when was the last time you took on something that was hard? So hard you wanted to just quit. But didn’t! Now, think about it. By digging deep didn’t you learn some great things about yourself, and your capabilities? And wasn’t that accomplishment worth savoring more than others?

Still, rarely do we push ourselves so far beyond our comfort zone that we end up feeling totally spent. [Tweet this] Maybe it’s time we did that more!

Learning To Embrace The Suck

Let me put this in the context of physical achievement.

In the culture of CrossFit, one popular phrase is “embrace the suck.” As you might guess, this phrase emerged not because workouts are easy but because they’re hard. These workouts go way beyond 30 minutes on an elliptical! Typical CrossFit workouts are structured to totally wipe you out!  In short, they suck. And that’s really the point. This is high intensity training that’s designed to provide maximum aerobic and strength conditioning.

It may seem like this is an extreme way to go about fitness. And certainly CrossFit is not without critics who point to its good, bad, and ugly aspects. Nonetheless, I believe this fitness phenomenon contains lessons that go beyond the workout to apply more broadly to success.

Turns out, there’s even more.

What Neuroscience Shows

J. C. Herz, author of Learning to Breathe Fire: The Rise of CrossFit and the Primal Future of Fitness, also points out that CrossFit’s “constantly varied functional movement, executed at high intensity, across broad time and modal domains” has benefits that go beyond physical training. Push Your LimitsIn particular, workouts engage the attention association area of the brain. This is what controls complex movements, like coordination, accuracy, agility, and balance. What’s more, Herz explains, it “…  is also the source of human will, goal-setting behavior, and purposeful organization of thought.”

More specifically:

“…the part of your brain that enables you to do pull-ups and squats – but isn’t engaged for a bicep curl or leg extension – is what gives you the discipline to study instead of watch TV, or to budget vs. rack up debt on a credit card. High-intensity functional movement requires will power, in no small part because will power itself is what’s being built in the nervous system during the workout, through the movements themselves. Every time you snatch a barbell from ground to overhead, the complexity of the movement reinforces the circuitry you need to formulate a goal.”

CrossFit, in other words, is built on the attributes of fitness that connect brain and body. [Tweet this]

How You Do Things

There is an inscription above one of the doors at the CrossFit gym at Reebok World Headquarters that reflects a part of their corporate philosophy:

“How you do anything is how you do everything.” [Tweet this]

It is a statement of moral excellence and leadership that reflects dedication to technique and execution. It about heroic effort in taking on things that are “crazy” hard. Sure, CrossFit may not be for you, but the discipline and courage that drives it can be harnessed to meet other challenges.

We live, today, in a turbulent time where success often requires becoming comfortable being uncomfortable. [Tweet this] And while success may be achieved in a series of steps, it nearly always starts with a larger vision. In fact, setting a bold and specific vision for accomplishing great things, you set in motion a process of personal development and achievement, even if you need work to master discomfort.

So, challenge yourself in a big way. After all, why the moon?

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What bold challenges are you taking on? How do expect these challenges to change you and lead to greater success? Just leave a comment. I’d love to know.