We live in amazing times. Today, with high-speed internet and mobile connectivity, we have access to ideas and people that far exceeds what we ever could have imagined, not so very long ago! We spend more time on line than ever – surfing, shopping, and socializing. We read reviews, get news, and even manage our finances!
Of course, we also make use of online resources to better manage our careers and business lives, as well. And if you’re like most people at mid-career, you already know there is no shortage of advice available. Maybe at times it’s too much. Don’t you think?
Regularly read career and business blogs or points of view in LinkedIn Groups, and you soon see that even the simplest of business practices have become complicated. A good example is introducing yourself. Today, preparing to present yourself to others seems to take almost Herculean effort, as you sort out the best structure for your elevator pitch. And for some people, maybe even you, the result is to get lost behind a flurry of words that leave other people baffled.
Part of the reason that people are trying harder to show their value is they realize it’s now more critical than ever before to stand out against the competition. Ironically, in their efforts to be unique, people often seek out a template or formula to follow. You know. Things like the parts of an effective elevator pitch. Or making sure to use the right key words in LinkedIn profiles. That kind of thing.
Seems to me that most people are desperate to be more successful, and ready to follow whatever advice is served up on online business networking sites or over other social media. And immersed in so much distraction, I think they’re overlooking the one platform that can truly can support future success. Maybe you’re one of these folks. If so, my suggestion is to find a better road to success, start with you.
In my work, “being you” is a recurring theme. The whole idea of helping people discover their personal brands is to bring them to the point where they have permission to be who they really are. Still, over the past 18 months, there has been a new idea that has continued to resonate for me. Maybe it will for you too. It’s this: “Be Yourself, Only Better.”
It’s an idea that comes from Japanese sporting goods company Mizuno. It is part of their core philosophy. And one of the most striking statements in it is this:
“Inside each of us is a better us trying to get out. Trying to make the most of what we’ve got. Trying to be more than we think we can be.”
When I first learned of this philosophy, I loved it. For me, it means, start with you. Stop hoping for success delivered by the implied magic in someone else’s formula. Start by getting to know the “better you” that’s trying to get out. I think you’ll surprise yourself.
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What do you think? I’d love to know Just leave a comment.