Play Your Part: Make “Typecasting” Work for You

CastingHave you ever imagined yourself as a movie actor? If so, what roles do you play? More importantly, how similar are your imaginary roles to who you are in real life? I ask because I think the world of acting offers us a useful lesson in career success.

One of my friends is an actor who is carefully building his career. Fortunately, he has a great day job and an award winning film to his credit.  Recently, during dinner in LA (where else?), we talked about personal branding for actors. During this and a subsequent conversation in Atlanta, I learned some things that seem to have broad application to pursuing success in other industries.

According to my friend, getting started in acting is often based on your type; specifically:

“… typecasting … [or] the process by which a particular actor becomes strongly identified with a specific character; one or more particular roles; or, characters having the same traits or coming from the same social or ethnic groups.”

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