It Really Is Who You Know … And Who They Know

Who You KnowQuick!

If I say “networking,” what comes to mind? If you’re like most people, you’re probably thinking job search or business development. You may also be feeling some of the internal resistance that surfaces at the prospect of meeting new people and building new relationships. But I bet the last thing you’re thinking about is how cultivating a broader network builds value for you and benefits the people you serve.

Why do I say this?

In a post on business lessons from CrossFit, I made the point that, “Your success can only be as great as your community.  So, foster meaningful relationships and mutual support.” I think that’s very solid advice, and believe we all need to have a core community – or communities – with people who support, nurture, and sustain us over time. Yet, I had a recent insight about the power of networks. It’s this: The broader your network, coupled with your ability to navigate it, the more valuable you become. [Tweet this]  

Your Talent Takes You Only So Far

How did I come to this insight? Well, certainly some recent reading pointed me in this direction. Yet, there’s nothing that sparks a flash of insight quite like first hand experience. So, let me tell you a little story.

During a recent conversation with a prospective career strategy client, I was asking about where she wanted to take her career. As soon as she mentioned her primary goal, I had an “ah ha” moment. It occurred to me that one of the ways I could help her was to introduce her to members of my own high technology network. Seemed to me that some of these folks could help her evaluate her skills with respect to relevant opportunities.

Of course, there’s nothing earth shattering here. Actually, making LinkedIn introductions is a pretty common strategy for helping people connect with individuals who can point them to opportunities. What is significant, however, was my insight that, besides my coaching skills, my network made me even more valuable to this person.

How significant is this?  Turns out it’s pretty significant.

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