Ah, networking and relationships! How well they fit together into a larger framework of success. And while it’s easy to complain about having to network, most of us want success. So, we work at becoming better networkers. I get it.
Still, I often feel an obsession with becoming better networkers can blind us to what it takes to build longer and stronger relationships. That is, the kinds of relationships that enrich our lives – even when a there’s no business or career advantage. Okay. Yes. I’m talking about friendship.
What Networking Often Lacks
If you’re like me, and a lot of other people, you know that having the right connections is critical to success. You also know that those relationships often come your way via networking. At a most pragmatic level, you realize that growing and tapping into networks opens doors. You may also be starting to see that the broader your network, coupled with your ability to navigate it, the more valuable you become.
Of course, while giving a passing acknowledgement that “relationships matter,” many people keep their eye on the prize. That is, they pursue specific new opportunities, such as qualified prospects and sales or job leads. In short, networking often becomes transactional.
This networking approach too often leads to shallow connections. What’s more, it’s typically transparent and off-putting. Nor is it a sustainable approach to achieving continued success. After all, there’s little long-term benefit in linking with people with whom you have only passing acquaintance. Most often, the people who think of you, when they see a relevant opportunity, know you well, and like and trust you. [Tweet this] Those kinds of relationships take time to build.
Genuine Sharing, Genuine Caring
Perhaps one of the biggest drivers of the transactional mindset has been the common advice that networking is about “giving to get.” It’s not. So, approaching it that way is a turn off. Overall, I believe the sounder approach is to focus more on creating and nurturing bonds with others.
Traditionally, people have developed and strengthened their bonds via meeting up for coffee, meals, and other shared activities. Clearly, meeting in-person is a key part of cultivating relationships. These days, however, you also can take advantage of technology tools to support bonding. Used well, social media increases your ambient awareness and supports brief interactions over time. [Tweet this] As a result, you can interact more regularly, adding depth to your relationships.
Yet, however we connect, basic social niceties matter. When you begin to pay attention to the little things in other people’s lives, you not only get to know them better, but also may discover more areas of shared interest. And the more you do, the stronger your bonds can become.
A Lot Like Making Friends
Over time, as bonds become stronger, you may find you have the basis for true friendship. If so, it’s worth investing more in those relationships. For as Shasta Nelson points out in her excellent book, Friendships Don’t Just Happen! Although making friends seems like it ought to be automatic, it’s not. In fact, she says, if you’re simply waiting for friendships to develop, chances are you may be well networked but lonely. [Tweet this]
So what’s it take to develop friendships?
Well, genuine sharing and genuine caring. And time. In Shasta’s words,
“The strength of our friendship isn’t as dependent on how much we like each other, but more on how much time we spend together developing our friendship in broader and deeper ways. …two primary factors that create friendship…[are]… consistency and intimacy. …consistency is regular time spent together, and intimacy is sharing that extends to a broad range of subjects and increases in vulnerability.”
Since these factors can change with time and circumstances, there are different categories of friendship. Yet, a key point to grasp is this: Making, keeping, and even changing friends is perhaps one of the most important skill sets you need to have. [Tweet this] Especially if you want to enhance the overall quality of your life.
Friends Are Key To Life Success
An old saying reminds us that on their deathbed no one says, “I wished I’d spent more time in the office.” It’s a sad reminder that in the pursuit of success, people can miss out on life. Yet, if we measure success based on a better quality of life, then friendship is surely a critical element. In reimagining success, it’s clear that while networking is driven by self-interest, making friends is about enlightened self-interest. [Tweet this]
Cultivating friendships requires, among other things, a spirit of generosity. Being a friend often means that we act in the interest of others. Yet, in the long run, we also serve our own interests. For what we create for our friends, as well as ourselves, is a brighter and more promising future with a greater sense of belonging, more happiness, and even enhanced longevity.
I will have more to say about friendships in future posts. Meanwhile, even if you already have friends, you could probably make more. Look for opportunities to make new ones both in-person and online.
What are your perspectives on friendship? How are you making friends? What are some of the shared interests or activities that are at the basis of your friendships? Just leave a comment. I’d love to know.