The One Thing You Need To Know About Networking

ConversationWhen is the last time you told your boss that you weren’t going to attend a meeting because you’re too shy…or an introvert? How often in your working life have you refused to attend a professional conference because you didn’t know anyone? And when have you ever turned down an opportunity to meet with new business prospects because you didn’t know what to talk about?

I would guess that your answer to those questions is probably never.

And yet, if you are taking steps to advance your career, especially if you’re in job search, you may find the prospect of networking to be daunting. I say this because as a long-time career coach, I’ve been on an epic crusade to get people in job search to make networking their priority. Unfortunately, they resist. In fact, they resist even knowing that some studies show more than 65 per cent of people land new jobs via networking

To be honest, there is nothing tougher than having to do something once you’ve reached a place of desperation. It’s like being on a tight rope and looking down. I get that. Yet, an ability to connect with people is a prerequisite to building trust.

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