You Want To Create a Personal Brand…Really?

Focus On YouHave you ever wondered how to predict when something has outlived its usefulness? I know I have. Seems to me, though, that it’s one of those things we only recognize at some defining moment. And then we just know. Actually, the television industry has a name for it: Jumping the Shark.

The term refers to the Happy Days episode in which Fonzie shows his bravery by making a water-skiing jump over a confined shark. It stands as the moment when people realized the program had outlived its appeal. Today, jumping the shark is used to cover a wide variety of situations, and is defined as:

“…[the] …precise moment when you know a program, band, actor, politician, or other public figure has taken a turn for the worse, gone downhill, become irreversibly bad, is unredeemable, etc.; the moment you realize decay has set in.”

I think this also applies to ideas.

Now, I can’t claim to be astute in making predictions. Still, I wonder: Is the concept of personal branding at risk of jumping the shark? [Tweet This]

Ironically, what prompts me to consider this is the incessant advice to create, build, and promote your personal brand. In fact, if you google “creating your brand,” you’ll find lots of guidance on the steps you need to take to get it done.

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