Your Quest Is Your Story

Your QuestOkay, let’s face it. If I were to ask you to tell me about your quest, you’d probably give me a funny look and walk away. Well, unless you’re into online game experiences like MMORPG. But even then, we might quickly end up talking past each other.

What’s Your Story?

I bring up the idea of quest because I’ve been thinking about ways to help people tune into their personal stories. Despite the nearly incessant advice to tell your story, many people find it daunting. [Tweet this]

In fact, in recognizing the need to get story telling advice to more people, my friend Jeff, recently invited me to appear on The Next Step with Jeff Rock. He wanted to discuss several personal brand story telling tips I’d once blogged about, and to go into a little more depth. While you may want to listen to our radio chat, or read my original post, I wanted to offer you new perspective on story.

On some level, I suppose today’s emphasis on uncovering and telling your story can seem like so much hype. It seems trendy.  So, you may think emphasis on story will simply pass. Only it won’t: Because we live in story. [Tweet this]

Stories are at the very core of our humanity. Stories are how we make sense of the events of our lives. As Seth Godin points out, it’s the power of narrative that keeps our lives consistent and predictable. Or, we can harness that power to change our lives for the better!

Controlling Our Narrative

Godin notes that too often the stories we tell ourselves get in the way of more effectiveness and success. They create a comfort zone that holds us back. I think this is especially the case when we navigate life on autopilot. We lose control of our own narrative when we operate without self-knowledge. As a consequence, we fail to make choices that let us live in a way that’s personally meaningful and fulfilling.

Controlling our own narrative means shaping our own story. [Tweet this] And that requires having some sense of what we’re seeking in life. It helps us build on experiences that have significance to us, as well as direct our efforts toward achieving what we most want for ourselves. Ultimately, our narrative is about finding and achieving our own personal vision of success.

How Your Quest and Your Story Are Related

Our lives are filled with many ups and downs. We succeed. We fail. We trip and we get up. Yet, the reality is that while many things happen to us, only some experiences factor into our story. So, the question becomes how do we identify the experiences that fit into our narrative and move us forward toward success. [Tweet this]

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How To Be Everything Other People Aren’t

Dare To Be YouHave you ever thought about what makes you truly different? I have, and I’m betting you have too. Of course, the bigger question is the extent to which you can translate those insights into more success in your career and business life. One way, of course, is to develop your personal brand. Yet, in pursuing a recipe for branding yourself, you risk being just like everyone else.  [Tweet This]

So, what to do?

I have some ideas. Before I get to them, however, I want to give you a little context. It comes from the work of Harvard Business School professor Youngme Moon. In her book, Different, she tells the stories of brands that have broken the mold, in some way, to stand out and attract loyal followings.

I don’t know about you, but I love the idea of upsetting the status quo! Frankly, it can be risky, but it seems those who do, reap some very nice rewards. [Tweet This]

Take Cirque du Soleil, for example.

It is one example of what Professor Moon calls “Idea Brands.” That is, brands that challenge limits and assumptions. They are brands that break away by disrupting our consumption classification patterns with new frames of reference. It’s what Cirque du Soleil accomplished in its careful positioning as “being everything a CIRCUS is not.”

As she points out, idea brands are “…not perfect brands. … They are polarizing brands. They are lopsided brands. …[yet]…they make perfect sense…” Actually, I think the unique imperfection of idea brands, offers some clues for how to be more attractive to the people we want to serve.

Okay, now for some ideas: [Read more…]

Reinvention: Just Another Plastic Spoon?

Plastic SpoonHave you ever tried to reinvent yourself? Chances are, if you ever considered or tried it, you found yourself stymied. What exactly do you need to do to create a new you? In what ways would you be different, if you succeeded?

Frankly, I really don’t believe in personal reinvention. In fact, even as a personal brand strategist, I don’t much care for the idea of creating a personal brand. As I see it, any effort undertaken to develop and project a contrived image into the world is pretty much the same a developing a substitute to stand in for you.

This is not a new idea.

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