In Reality Check, and in this post, Guy Kawasaki points out that the most important branding lesson is served up by Tams Art Gallery. There they specialize in making “chops,” or seals. It’s all they do. So, what’s the lesson?

Do one thing well.

Upon reading this, it occurred to me that while lots of us can do many things, it’s the one thing we do that sets apart and is the foundation for our success. Yet, often that one thing is intertwined with who we are, and central to living a fulfilled life. Indeed, the secret to life as revealed by Curly Washburn, in City Slickers, is finding that one thing.

Takes effort, but it’s well worth it.